Visual Attention Analysis
At DHC, we use visual attention analysis (VAA) to provide proven assessments of how patients will view your statement communications. Essentially, we are determining — with 92% accuracy — what your patients will actually see when they scan their statement or document, as well as the sequence in which it will be read.
VAA combines software built on decades of vision research by PhDs and neuroscientists with our deep understanding of successful document design.
What VAA does is simulate a phase of human vision called pre-attentive processing — a prewired brain function that happens within the first three to five seconds of glancing at something, before we are even aware of what we’re looking at.
Design elements such as contrast, font treatment, background or color highlights, whitespace, and graphics are all taken into consideration when determining probability scores for which content is most appealing.
By designing your statements, letters, and documents in ways that attract immediate attention to your key communication goals, DHC can ensure that patients will be more likely to continue viewing your communications thoroughly — and ultimately, acting on them.